New Businesses

Contemporary sushi restaurant combining traditional technique with California-inspired flavors, cocktails, wine, and sake.

West Coast modern furniture retailer offering comfortable, functional pieces with delivery and assembly services.

Facial clinic specializing in quick, non-invasive laser and medical-grade facial treatments.

Boutique offering curated contemporary women’s designer clothing and hard-to-find labels below retail prices.

Beauty retailer offering makeup, skincare, hair care, fragrance, and exclusive prestige brands.

Ice cream shop known for imaginative seasonal flavors and small-batch scoops.

Long-standing Pasadena restaurant serving breakfast, comfort classics, burgers, bistro dishes, and wine.

Sustainable fashion retailer known for shoes, bags, and accessories made with recycled materials.

Contemporary fashion retailer offering clothing, denim, footwear, and accessories.

Beauty retailer featuring curated K-beauty, J-beauty, skincare, and makeup products.

Jewelry boutique located at One Colorado in Old Pasadena.

Old Pasadena e-bike retailer offering certified e-bikes, test rides, in-store service, pickup, and local delivery.

Outdoor clothing and gear retailer focused on durable products and environmental responsibility.

Vietnamese fast-casual restaurant specializing in build-your-own fresh spring rolls, bowls, and bánh mì.

Private athletic and wellness club offering fitness, training, recovery, and health services.

Modern matcha cafe focused on high-quality sourcing, precise preparation, and a thoughtful guest experience.

Fast-casual restaurant specializing in Nashville-style hot chicken.

Fashion boutique located at One Colorado in Old Pasadena.

Upscale Mexican restaurant serving elevated cuisine, margaritas, rare tequilas, cocktails, beer, and wine.

Flexible workplace and coworking provider offering offices, meeting rooms, and professional workspace amenities.

California jewelry boutique offering easy-to-wear gold, diamond, opal, and sapphire pieces.

Japanese fast-casual restaurant serving rich Kanazawa-style curry based on a recipe dating to 1961.

Jewelry retailer specializing in responsibly sourced diamonds, engagement rings, wedding bands, and fine jewelry.

Premium activewear and wellness lifestyle brand offering studio-to-street apparel and clean beauty products.